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Enterprise is alive

Year 9 threw themselves into a Careers Day involving the design and production of a ‘Back to school’ marketing campaign for national stationer Ryman.

Working with The National Enterprise Challenge (TNEC), and backed by Theo Paphitis of BBC 2's Dragon’s Den, the 19 teams each conceived a stationery product and then translated their idea into promotional posters, in-store displays, website advertisements, an on-line film and a social media competition.

A wide range of products were imagined from high-tech pencil cases and revision packs to multi-function pens and lid-changing lunch boxes.

As well as creating visuals of their product, specifying its functions and designing the marketing materials, the girls had to identify their target audiences and set their pricing.

Mrs Geeson, Head of Careers, said: “The girls worked really hard on a very realistic challenge, one that is faced every day in all sorts of businesses, and they produced a very high quality of materials.

“They worked brilliantly in teams, and I was impressed by how focused and determined they were and the professionalism of their final presentations.”

Eight teams were chosen to present their concepts to Mrs Geeson, Mrs Hodgins (Head of Marketing) and Mrs Davidson Deputy Head).

The winning campaign was Bob the Build-a-Bot, a stationery robot made up of various items.

The winning team of Jenny Griffith, Millie Hill, Eleanor House, Maddie Lewis, Maddie McCoubrie and Jasmine Thomas will compete to become Ryman National Enterprise Challenge Champions in July.

Speaking of Bob the Build-a-Bot, the judges said: “The product was tradeable and collectible, very fitting for the target age group, and backed up by social media stats. Its eco-friendliness is an important feature and a very funny YouTube video included a catchy jingle and dance routine.”

The judges also commended the other finalists:

‘Revision ready’ – great slogan - 'Don't worry, we've got your pack'

‘Beat the bell’ – a chewable pen with great flavours

‘Snap and Slide’ – a colourful logo showing the brand name physically highlighted

‘Launch into Learning’ – a personalised pencil case with a strong theme running throughout

‘Clever cases’ - a pencil case with built in calculator and strong slogan 'your education, our responsibility'

‘Zip and Style’ - interchangeable lunch box lids – the social media competition enabled children to produce their own design

‘Flico’ – a simple and useful idea for pen, USB, pencil, highlighter, ruler in one item with a memorable slogan: 'pick it and flick it'

Date Posted: 29 January 2018

Articles for: Senior

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Redmaids' High 
Junior School

0117 962 9451

Grange Court Road
Bristol BS9 4DP

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